Be Midwest – We Think of Everything
Members of the Dayton Region have been working to design a brand that inspires pride in who we are and what we have to offer as a regional community. You have told us (along with several thousand others) that “Midwest” represents a hard-working, get-it-done attitude: where smart, genuine and caring people live. In fact, for students, families and businesses and industry, the Dayton Region is the most livable region in America.
Our brand has been developed for the 12-county region with the purpose of giving us a unified identity, as a region, in order to win at economic development.
Being part of the Midwest we may be modest, but the launch of our brand is no modest goal.
Not only do we want every member of our community to learn more about the talent we have in our own backyard, we are ready to take our message outside the community as well and invite individuals and businesses into the Dayton Region:
Resources:
The Dayton Region is ready. We provide numerous world class research facilities, cultural arts and natural resources, a highly skilled workforce and outstanding higher education opportunities targeting 4 thriving industry clusters; Aerospace R&D, Information Technology, Advanced Materials Manufacturing and Healthcare and Human Sciences.
Values:
Our low cost of living, affordable real estate, low commute times, exceptional 60 minutes market and excellent logistics resources provide a solid, practical value to new businesses.
Character:
The Dayton Region is a thriving community of genuine, honest people – some of the friendliest and most inclusive in the nation. We take great pride in our innovative and resourceful past and work hard to continually foster that spirit today.We want you to “Be Midwest” – become a brand ambassador for the Dayton Region.
The Dayton Development Coalition has also developed an Ambassador Program to take our message outside the community and bring business in. Ambassadors can get involved in some of the following ways:
- deploy the brand via your organization internet/intranet, print communications, internal newsletters, etc.
- facilitate opportunity for cooperative advertising and/or promotions
- distribute the brand message to potential employee recruits
- arrange for DDC representatives to report on the Dayton Region brand at internal leadership and employee meetings
Please let us know if you’re interested by contacting Maureen Patterson at 937-229-9071 or contacting us through email at brandambassador@daytonregion.com.
Look for more information regarding the region’s brand as well as an enhanced Dayton Region website upcoming.